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Toys"R"Us Canada announces major partnership with the Toronto Blue Jays
Blue Jays

MARCH 21, 2019: Toys"R"Us Canada today joins the Toronto Blue Jays as an official sponsor – a national three-year-deal that includes fun family activations, birthday celebrations and key marketing promotions.

CLICK HERE to read more.


Barbie 60th

Toys"R"Us Canada celebrates Barbie’sTM 60th anniversary with exclusive role model appearances and in-store events
MARCH 6, 2019: To celebrate the coveted 60th anniversary of Barbie, Toys"R"Us Canada is set to host a special event at each of its 82 stores across the country, as well as its Toybox pop-up store in Guelph, Ontario, Saturday, March 9.

CLICK HERE to read more.


Pink Shirt

Toys“R”Us Canada joins the fight against bullying with its annual Pink Shirt giveaway
FEBRUARY 27, 2019: Toys“R”Us Canada showed its support leading up to Pink Shirt Day by handing out more than 8,000 ‘Be a Buddy, Not a Bully’ pink shirts to the first 100 customers at each of its 82 stores across Canada, as well as its Toybox pop-up store in Guelph, Ontario.

CLICK HERE to read more.


MEET CHIEF PLAY OFFICER!

One of Canada's coolest jobs has been filled – Toys"R"Us Canada announces new Chief Play Officer
FEBRUARY 8, 2019: - Toys“R”Us Canada has today announced 11-year-old Méganne Dagenais as its newest Chief Play Officer – a coveted role created by the toy retailer to be an ambassador of play and to travel the country to showcase the latest toy trends to hit the market.

CLICK HERE to read more.



Toys"R"Us Canada announces exclusive multi-year agreement with British toy company Addo Play
DECEMBER 11, 2018: - In the peak of its busy holiday season, Toys"R"Us Canada announced today a strategic multi-year exclusive supply agreement with Addo Play Limited, a vertical division of The Entertainer UK Limited.

CLICK HERE to read more about exclusive agreement.



Toys"R"Us Canada donates more than 700,000 toys to Canadian toy drives this holiday season
DECEMBER 7, 2018: - It’s the season for giving and Toys“R”Us Canada has taken this notion to new heights with a donation of more than 700,000 toys to The Salvation Army and Bay Street Fore a Cause toy drives across the country.

CLICK HERE to read more about the donation.



Toys"R"Us Canada shakes up the toy store experience with new pop-up Toybox store in Guelph, Ontario
NOVEMBER 30, 2018: - The recently opened Toys"R"Us Canada Toybox, a first-of-its-kind 10,000 square foot dreamland, is a must-visit for families. With a carefully curated selection of toys, interactive experiences for kids, convenient shopping features, events for families, and personalized service, guests of all ages are in store for an unforgettable retail experience.

CLICK HERE to read more about the new pop-up concept store.



Toys"R"Us Canada brings back famous jingle, "I don't want to grow up. I'm a Toys"R"Us kid"
NOVEMBER 26, 2018: - Toys"R"Us Canada Ltd has officially brought back its famous jingle, "I don't want to grow up, I'm a Toys"R"Us kid." With Toys"R"Us Canada here to stay and here to play, the updated jingle comes as a reminder that kids right across the country, including the big kids-at-heart, can still be a Toys"R"Us kid.

CLICK HERE to read more.






 


Toys"R"Us Canada and Bay Street bankers roll out giant Scrabble board in support of Childhood Cancer Canada
NOVEMBER 13, 2018: - Letters and words took on a new dimension at a lunch-time fundraiser and Scrabble competition held at Bay Street's Design Exchange. Organized by Toys"R"Us Canada and Bay Street Fore a Cause to raise funds and awareness for Childhood Cancer Canada, the game was the final activity as part of a year-long campaign that raised $70,000 in support of Childhood Cancer Canada's mission to save, enhance and extend the lives of children with cancer through educational programming and community support.

CLICK HERE to read more about the good cause.